• Highly exclusive and strictly limited collection integrating original AMG vehicle components
• Limited merchandise collection including clothing and accessories
• Intensive cooperation between the two unconventional partners in design and production

As part of NYCxDesign Festival from May 15 to 17, 2025, Mercedes-AMG and the U.S. artist collective MSCHF will be presenting their collaboration. The artist collective is known for its extraordinary and attention-grabbing creations in a wide variety of fields – including fashion, culture, live performance, electronics and apps. Particularly popular are their Big Red Boots, which went viral and quickly sold out.

The cooperation with Mercedes-AMG that has now been presented sets a new milestone. Sculptural, experimental design objects that transform original components from AMG vehicles into exclusive pieces of furniture – as part of MSCHF’s signature practice of ready-made appropriation (an everyday object becomes an art object), working within a longstanding tradition of radical design. Precisely engineered AMG performance parts are combined with MSCHF’s creativity.

The pieces in the concept collection “Not for Automotive Use” pay homage to Italy’s Radical Design counterculture movement of the 1960s. In the tradition of this movement, MSCHF experiments with form and materials to reimagine a high-performance machine — a Mercedes-AMG performance model — transformed into an everyday object like a standing light, or an ergonomic chair. The design process of the artist collective tips its hat to Achille Castiglioni (1918-2002), the Milanese designer who took proletarian repurposing to new heights by integrating tractor and bicycle seating into his seat designs.

The very exclusive furniture pieces with AMG vehicle components are intended as conceptual explorations. They are available on an exclusively made-to-order basis in very limited quantities. The original AMG components are integrated creatively into the product. For example, a seatbelt buckle becomes the switch for a floor lamp. The designers also worked with iconic and characteristic AMG design elements such as the radiator grille, the silhouette of an AMG GT, the AMG Performance seat and the AMG cross-spoke forged wheel.

An exclusive capsule collection with graphical prints of AMG car parts completes the offering. MSCHF worked closely with the AMG design team in Affalterbach, Germany, to conceive and design all elements.

Concept Collection Items:

●        SEATBELT SHELF – Made from milled aluminium shelves and framing, the SEATBELT SHELF is a canonical shelf form stabilized by 5 double-ended sets of seatbelts in AMG red and yellow. Each can be independently clipped and unclipped and maintain even tension throughout the shelf.

●        SEATBELT RACK – Made from milled aluminium shelves and framing, the Seatbelt Rack is stabilized by five double-ended sets of seatbelts in AMG red and yellow. Each can be independently clipped and unclipped and maintain even tension throughout the shelf. The top panel of the rack has four slots that accommodate a range of hangers, while also doubling as a top shelf.

●        SEAT BACK HANGER – Finished in MICROCUT suede, this hanger uses the same detail insert used on the back face of AMG performance seats. Wide shouldered for heavy garment support.

●        HEADREST CHAIR – Three AMG headrests slot into a tubular steel frame, its geometry inspired by sport vehicle roll cages. Selectively supporting the thighs and lower back, this task chair enforces a surprisingly comfortable upright posture. The central headrest, featuring the AMG crest, adjusts vertically.

●        SEATBELT LIGHT – The SEATBELT LIGHT places two parallel LED tube lights in-line with a functional seatbelt in AMG red, stretched on an anodized aluminium frame. Clipping the belt buckle turns the light on, while unclipping it – allowing it to spool back to neutral on its spring-loaded roll – turns the light off. The light produced is warm and mild, for ambient space illumination.

●        SEATBELT CHAIR – Nylon seatbelt webbing wraps around a steel tube frame in AMG red and yellow. Clipped at the base of the chair, the construction is entirely anchored around the seatbelt attachment point, and frame stretchers cant asymmetrically in line with the tension of the belt.

●        SEATBELT TABLE – A solid milled aluminium table top set on a tubular steel base and detailed with a double-ended AMG seatbelt. The seatbelt table has a standard dining table surface height with a minimal top, and technical legs.

●        WHEEL FAN – A floor fan framed within an Interlagos wheel rim, the WHEEL FAN has a fully graded knob for speed adjustment and sits on a base of milled anodized aluminium.

●        GRILLE GRILL – This long charcoal grill takes its shape from the profile of an AMG front grille, on a geometric base made from solid anodized aluminium planks. The grill has a removable steel coo surface, coal grate, and adjustable bottom and lid vents.

●        HEADLIGHT COUCH – Extra deep, with a 70s-throwback lounge back and finished in MICROCUT suede, the HEADLIGHT COUCH incorporates functional AMG headlights– as well as working turn signals. The geometric planes of the couch create a frontal vehicle silhouette with automotive lines throughout.

The accompanying limited-edition merch capsule collection includes selected t-shirts, sweatshirts, baseball caps and work trousers with spectacular prints. The high-res scans also depict original AMG vehicle components and thus create a close link to the AMG brand and its models. In addition, there are accessories like a fragrance tree in the shape of an apple tree – referencing the place name “Affalterbach”, which roughly means “apple tree on the brook” in Old High German language.

For the world premiere, MSCHF is opening its studio in Greenpoint, Brooklyn to select visitors for the first time. Until now, the collective had not revealed the location of the studio or published any pictures. Now the studio, previously shrouded in mystery, will become an exclusive hot spot for a special kind of vernissage. Much of the studio equipment will serve as installation design for the premiere. The collection was born from this workshop and is displayed in its natural environment.

For further information about the collaboration please visit www.mschf.com.

About Mercedes-AMG GmbH

Mercedes-AMG, based in Affalterbach, is the performance brand of Mercedes-Benz. Founded in 1967 by Hans Werner Aufrecht and Erhard Melcher as an “engineering office, design and testing centre for the development of race engines,” the company soon established itself in motorsport: in 1971, the AMG Mercedes 300 SEL 6.8 won its class at the 24-hour race at Spa and came in second overall. In the following years, the company grew and equipped other Mercedes models with performance technology. Their collaboration with Mercedes-Benz became even closer in 1990 when a cooperative agreement opened up the global sales network of the brand with the three-pointed star to AMG. Since 2005, Mercedes-AMG has been a wholly owned subsidiary of Mercedes-Benz AG and has developed from a passion for motorsport and innovative engineering to become the driving force behind the Group’s performance engineering.