Formula 1’s Official Retail Banking Partner Santander has launched a new global campaign, inspired by the sport, designed to make education more visible, accessible, and inspirational for people around the world.
The campaign invites audiences to explore Santander Open Academy, a global e-learning platform offering free access to world-class courses, expert-led content, and financial scholarship opportunities from top universities and institutions.
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Open to anyone, anywhere, the platform empowers learners at every stage of life and career in fields such as technology, languages, business skills, financial education, among a wide range of other topics.
Using Santander’s partnership with Formula 1, the campaign utilises F1’s global reach to highlight the unique power of sport and storytelling to promote inclusive, lifelong learning.
‘Life After F1’, a light-hearted, mockumentary-style film starring Jenson Button, introduces audiences to Santander Open Academy
Launching alongside the campaign is a new free online course in High-Performance Leadership, co-created with Jenson Button and Claire Williams. The course is designed to help learners build key skills in leadership, communication, and decision-making and is now available on Santander Open Academy.
Ellen Jones, Head of ESG at Formula 1, said: «Education is the cornerstone of Formula 1. It is what we’re built on as a sport and is a key part of our work to encourage people from all backgrounds to consider a future in motorsport, so it’s fantastic to see our partners like Santander, who share our values, bring education inspired by F1 to a global community.»
Rafael Hernández, global deputy head Santander Universidades, added: “Santander Open Academy exists to open doors. Whether you’re changing careers, returning to education, or simply looking to expand your skills, we want to make learning more accessible, and more inspiring, for everyone.
«Working with Formula 1 allows us to reach new audiences and champion the value of education on a global stage.»
The campaign will roll out internationally across Formula 1’s corporate digital channels and is underpinned by ‘Life After F1’ – a light-hearted, mockumentary-style film starring Button.
Using humour and storytelling, the film introduces audiences to Santander Open Academy and the opportunities it offers.
To find out more and explore what’s on offer, visit www.santanderopenacademy.com.
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