Diesel’s Spring 2025 Campaign, ominously titled “The Houseguests,” has dropped—and it’s dripping with occult symbolism and blatant references to Pizzagate, cannibalism, and child trafficking.
According to multiple underground news sources buzzing across the web, the campaign features imagery so grotesque and provocative that it’s being dubbed “Balenciaga 2.0”—a reference to the luxury brand’s infamous 2022 fallout over ads accused of glamorizing child exploitation.
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Has Diesel gone full Balenciaga, or is this just another case of the elite taunting us with their secrets in plain sight?
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The centerpiece of “The Houseguests” campaign features a series of photographs showing pizza—yes, pizza—served on the naked bodies of young models sprawled across lavish dining tables.
For those who’ve followed the Pizzagate saga that erupted in 2016 following the publication of the Podesta emails by Wikileaks, the symbolism is unmistakable.
Diesel’s choice to feature this imagery, sources claim, isn’t just edgy—it’s a dog whistle to those in the know. “They’re laughing at us,” one anonymous X user posted on the Diesel account. “Pizza on naked bodies? This is Pizzagate 101.”
But it doesn’t stop there. According to fashion sources, the campaign’s accompanying short film, set to be released soon, takes an even darker turn. Set in a sprawling mansion filled with masked “houseguests,” the narrative reportedly includes scenes of ritualistic feasts where human flesh is implied to be on the menu.
“The models tear into meat with their bare hands while eerie music plays,” an insider leaked to the site. “It’s framed as avant-garde and edgy, but the cannibalism undertones are impossible to ignore.”
Critics argue this isn’t mere artistic license—cannibalism has long been a whispered accusation against the global elite, from historical rumors about royalty and secret societies to modern conspiracies featuring entertainment, political, and financial elite.
Then there’s the child trafficking angle. The campaign features unsettlingly young-looking models posed in provocative, submissive positions alongside the older “houseguests.” Props like teddy bears and broken dolls—eerily reminiscent of Balenciaga’s scandalous 2022 campaign—litter the set, hinting at exploitation themes.
Diesel isn’t just pushing boundaries; they’re signaling something sinister. This is a brand telling us they are catering to an elite crowd and they think they are untouchable, just like Balenciaga thought they were before the backlash hit.