- Barry Keoghan, Jamie Dornan and Zoë Saldaña have all turned heads during Paris Fashion Week in Jaguar Type 00
- Type 00 makes its first public appearance in Europe since its unveiling during Miami Art Week in December 2024
- Type 00 appears in new French Ultramarine, a bespoke colour synonymous with the arts and France
- Jaguar Type 00 is an example of Jaguar at its best. A design vision with bold forms and exuberant proportions to inspire future Jaguars
- Paris chosen for one of Jaguar’s luxury brand stores, in the Golden Triangle in the 8th arrondissement
- Jaguar’s transformation continues. See: www.jaguar.com/copy‑nothing
Jaguar Type 00 has been spotted on the streets of Paris for the first time since its launch. A host of celebrity A‑listers were pictured arriving at glamorous locations throughout Paris Fashion Week in Jaguar’s unmistakeable, dramatic design vision concept car.
On Sunday, Barry Keoghan, Irish actor and star of Saltburn was seen pulling up to The Peninsula, Paris after attending the Valentino show. The star was seen removing his luggage before making his way through the crowds into his hotel.
In its final appearance during fashion week in Paris, Oscar award winning star of Avatar and Avengers: End Game, Zoë Saldaña was seen driven by her husband, Marco Perego‑Saldaña before making a chic exit dressed in YSL.
Type 00 at Paris Fashion Week did not go unnoticed on social media, with many of the crowds turning up to see the dazzling moments and capture their own videos of the striking design. Any questions on if the car is real were soon dispelled, as it drove through the streets of Paris in glamorous arrival moments.
Type 00 previews what’s to come from Jaguar, as the brand recaptures the original ‘Copy Nothing’ ethos of its founder, Sir William Lyons. Its world premiere was at Miami Art Week in December 2024.
Ultramarine blue, the inspiration behind Type 00’s French Ultramarine paint colour, has been associated with French arts and culture since the Renaissance era, when it was prized for its originality, rarity and prestige.
Jaguar’s materiality team prepared Type 00 for its appearance in Paris by collaborating with in‑house paint specialists on a new French Ultramarine finish. Using a pigment unique to Jaguar with added metallic content, the colour has a satin‑like finish that adorns Type 00’s unique, fearless form.
Paris will also host Jaguar’s new brand store in the Golden Triangle – the heart of the capital’s luxury fashion district in the 8th arrondissement.
Jaguar will come to life in a select number of these exclusive brand stores, located where clients live, work, and play. They allow us to build direct client relationships and offer unique and personalised experiences. These stores will embrace their local cultures, with the Paris location highlighting the city’s rich heritage in art and its status as the home of luxury fashion
Rawdon Glover
Managing Director, Jaguar
Jaguar brand stores will be complemented by a wider global network of luxury retailers.
Further information
Jaguar site: Jaguar | Copy Nothing | Delete Ordinary
Social Channels:
Facebook: http://www.facebook.com/Jaguar
Twitter: http://twitter.com/Jaguar
Instagram: http://instagram.com/Jaguar
YouTube: http://www.youtube.com/JaguarCars
TikTok: http://www.tiktok.com/@jaguar
Notes to Editors
About Jaguar
Jaguar inspires like no other. Since 1935, it has been at its best when looking forward. A copy of nothing.
Now, a new era begins. The first physical manifestation of Jaguar’s exuberant creative philosophy – Type 00 – was shown at Miami Art Week.
Fearlessly unique and emotionally engaging, it strives for the highest level of creative endeavour. This new identity and visual language are symbols of change that respect the past and inspire what’s to come.
Important notice
JLR is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up‑to‑date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory. All figures are manufacturer’s estimates.