US Health Secretary Robert F. Kennedy Jr. told food companies on Monday that he wants artificial dyes stripped from their products.
Kennedy has vowed to tackle chronic illnesses by overhauling the US diet. The elimination of food dye is part of his plan for reform.
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Along with pushing for bans on food additives, Kennedy has also called on fast-food chains to switch to beef tallow instead of seed oils for French fries.
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Beitbart reports: At a closed-door Washington gathering, which included the CEOs of Kellogg’s, Smucker’s and General Mills, Kennedy said it is a top priority of the Trump administration to rid America’s food of the artificial dyes, wrote Melissa Hockstad, president and CEO of the Consumer Brands Association, a trade group, who penned a memo seen by ABC News.
Hockstad addressed the memo to “Consumer Brands Member CEOs.”
“The Secretary made clear his intention to take action unless the industry is willing to be proactive with solutions,” Hockstad wrote.
Kennedy has backing in his push.
The overwhelming majority of Americans supporting reforms to the food industry and public health, a survey last December revealed.
According to the YouGov poll almost eight in 10 American adults said they support requiring nutrition education in federally funded medical schools, while 74 percent support banning certain additives, including dyes, from the nation’s food supply.
Banning food additives has widespread support across the political spectrum, the poll found, with 74 percent of Democrats and 81 percent of Republicans supporting such a plan.