F1 announces Formula 1 Promoter Awards winners

The annual Formula 1 Promoter Awards took place at London’s Natural History Museum on Wednesday night, bringing together leaders from all 24 Grands Prix.

The finale of the evening saw South Florida Motorsports, the promoter of the Miami Grand Prix, named Promoter of the Year, with Miami Grand Prix Managing Partner Tom Garfinkel collecting the award.

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“On behalf of Stephen Ross and our team in Miami, I want to express our sincere gratitude to Formula 1 and Stefano Domenicali for the honour of being named the Promoter of the Year,” said Garfinkel.

“It’s humbling to be recognised with so many great promoters out there who have welcomed us to a sport that we love and set a standard that inspires us. I’m very proud of the team of people that we have who work so hard to make this a great event, especially our President, Tyler Epp. We hope to continue raising the bar and furthering the growth of Formula 1 in the United States.”

Seven accolades were presented throughout the evening, recognising the significant contributions made by promoters throughout the season in areas ranging from event spectacle and fan experience to sustainability and community engagement.

The seven awards and winners were:

Promoter of the Year

Awarded to the promoter that delivered the best all-round event in 2024 and embodied the F1 mission statement to deliver the world’s greatest sports and entertainment spectacle.

Winner: The Miami Grand Prix

Event Spectacle

Awarded to the promoter that delivered the most impressive off-track event spectacle through entertainment, concerts, and other activations during the Grand Prix.

Winner: The Abu Dhabi Grand Prix – which featured headline concerts from Teddy Swims, Maroon 5, and Muse, as well as an incredible end-of-season fireworks display.

Fan Experience

Awarded to the promoter that provided the best overall fan experience.

Winner: The Singapore Grand Prix – recognised for its five entertainment stages around the circuit, innovative wayfinding, and clear branding.

Opening and Closing Show

Awarded to the promoter that created the most impressive pre- and post-race shows.

Winner: The Mexico City Grand Prix – recognised for its pre-race driver presentation and overall spectacle, including mariachi bands and local dancers.

Innovative ESG Activation

Awarded to the promoter that implemented the most innovative Environmental, Social and Governance initiative.

Winner: The Belgian Grand Prix – recognised for its comprehensive low-carbon fan travel options, recycling strategy that ensured all waste was diverted from landfill, and a biodiversity fan walkway to preserve the site’s flora and fauna.

Community Changemaker

Awarded to the promoter that delivered an impactful programme to remove barriers for underrepresented groups and inspire the next generation.

Winner: The Australian Grand Prix – recognised for its holistic social impact programme, which encompasses local community engagement, accessibility initiatives, and celebration of native culture.

Pole Position

Awarded to an individual member of a promoter team who went above and beyond in 2024 to help deliver an outstanding event.

Winner: Rachel Rong – The Chinese Grand Prix

Stefano Domenicali, President & CEO of Formula 1, said: “Our promoters provide the incredible backdrop to our sport, and their hard work, creativity, and innovation are central to Formula 1’s success.

“As the sport continues to grow, we have a responsibility to deliver bigger, better, and more sustainable events for our fans – a challenge that I know drives our promoter teams every day. Congratulations to Miami, as well as all the other winners and nominees. I look forward to seeing the incredible work you do this year to take your events to the next level.”

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Louise Young, Chief Race Promotions Officer of Formula 1, added: “Whether they have been part of the calendar for 75 years or joined more recently, all of our promoters work incredibly hard each year, pushing boundaries and innovating to deliver incredible events for our fans.

“I am delighted at the wide range of promoters nominated and recognised in these awards and look forward to another amazing season in 2025.”

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