The exhibition explores materiality, craftsmanship, and AI, the driving forces behind the ASUS design philosophy and newest innovations, including the latest Zenbook lineup
- A bespoke installation by Studio INI explores materiality and movement, creating an interactive sensory experience that uses AI to generate representations of visitor interactions
- The exhibition explores ASUS Design Thinking, showcasing how innovation and craftsmanship create devices that let users truly experience design they can feel
- Debut of four exclusive ASUS Zenbook Ceraluminum™ Signature Editions
MILAN, Italy, April 7, 2025 — ASUS today announced the opening of its all-new “Design You Can Feel” exhibition at Milan Design Week. The show explores the themes of materiality, craftsmanship, and artificial intelligence (AI) to explain the design thinking behind ASUS products, including the latest ASUS Zenbook laptops.
The event also features playful interactive exhibits that explore the latest ASUS products and the design stories behind them as well as a spectacular immersive installation by Studio INI, the experimental design and research studio founded by Nassia Inglessis.
Taking place at Galleria Meravigli, a historic 1920s gallery in the heart of Milan, the exhibition will run from April 8–13, 2025. It is open to the public from 10 a.m.–6 p.m. each day and is free to attend.