The exhibition will explore materiality, craftsmanship, and AI, the driving forces behind the ASUS design philosophy and latest innovations, including the latest Zenbook lineup
· The exhibition explores ASUS Design Thinking, showcasing how innovation and craftsmanship create devices that let users truly experience design they can feel
· Debut of four exclusive Zenbook Ceraluminum™ Limited Editions, featuring nature-inspired designs
· A bespoke installation by Studio INI explores materiality and movement, creating an interactive sensory experience that uses AI to generate representations of visitor interactions
Taipei, Taiwan, February 27, 2025 — ASUS today announced that, following last year’s success at the London Design Festival, it is bringing an all-new Design You Can Feel exhibition to Milan Design Week 2025.
Taking place in a historic 1920s gallery in the heart of Milan, the exhibition will build on the success of last year’s Design You Can Feel exhibition during the London Design Festival (LDF). Also titled Design You Can Feel, it will explore the themes of materiality, craftsmanship, and artificial intelligence (AI) to explain the design thinking behind ASUS products, including the latest ASUS Zenbook laptops. The exhibition will also feature an interactive installation by Studio INI.