An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

  • The faithful replica of the Mercedes-Benz 300 SL has all the characteristic features of the original.
  • The 1:12 scale model in the Mattel Brick Shop™ Hot Wheels collection includes 1600 bricks, plus metal parts and extra pieces to transform the ride.
  • Also included is an exclusive Hot Wheels Premium die-cast modelof the Mercedes-Benz 300 SL on a scale of 1:64 in a perspex display case.

The Mercedes-Benz 300 SL celebrated its spectacular debut at the International Motor Sports Show in New York in 1954. The «Gullwing» – both beautiful and innovative – was the fastest car of its time, with a top speed of up to 250 km/h. Thanks to its lightweight construction with a space frame and iconic gullwing doors, the coupé quickly became a legend – on the road and on the racetrack. In 1999, a jury of motoring journalists even voted it «Sports Car of the Century». In collaboration with Mercedes-Benz, the toy manufacturer Mattel has now created a faithful replica on a scale of 1:12 – the model combines excellent design, precise finishing and accurate details. Furthermore, it includes metal parts and extra pieces for customization.

The Mercedes-Benz 300 SL is the first model in THE PREMIUM SERIES of the new Mattel Brick Shop™ Hot Wheels product line. The most authentic replica of the Mercedes-Benz 300 SL on a scale of 1:12 consists of 1600 individual parts. Designer Benoit Monterroso, in collaboration with Hot Wheels designer Craig Callum, succeeded in perfectly recreating the characteristic features of this extraordinary sports car: From the iconic gullwing doors to the elegant bodywork and the striking front section with its imposing radiator grille.

Measuring 36 centimetres in length and 10 centimetres in height, the model features metal rear-view mirrors and a steering wheel with two spokes specially designed for Mercedes-Benz. The bonnet, boot and gullwing doors can be opened. A Hot Wheels «Signature Plate» made of metal can either be mounted on the vehicle floor or used as a key fob. Additional parts can be used to customise the model, including different wheels, headlights and radiator grille, an alternative seat, side skirts, and side exhaust pipes. A spare tyre in the boot adds a particularly realistic touch. The Mercedes-Benz 300 SL building block model comes with a set of decals and an exclusive Hot Wheels die-cast 300 SL model on a scale of 1:64 in a perspex display case. The model is supplied in high-quality packaging.

Pre-orders for the model are possible from May 2, 2025; it will be available at retailers starting in summer 2025.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. Mattel engages consumers and fans through their franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that they own or license in partnership with global entertainment companies. The offerings include toys, content, consumer products, digital and live experiences. Their products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Website: mattel.com.

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An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

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GERMAN: Eine Ikone als Klemmbaustein-Modell: Der Mercedes-Benz 300 SL im Maßstab 1:12 von Mattel Brick Shop

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ENGLISH: An icon as a building block model: The Mercedes-Benz 300 SL on a scale of 1:12 from Mattel Brick Shop

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Jochen Kraeft
Communication Genuine Accessories, Collection & Licences

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