Formula 1 and Global Partner AWS have announced the launch of a brand-new interactive digital experience that allows fans to design, create, customise, and share their own F1 circuit – then enter a sweepstake to win a trip to a Grand Prix.
Using AI-powered analysis from Amazon Nova, ‘Real-Time Race Track’ lets fans design an original race circuit of any shape and length using their computer’s mouse or by tracing their finger on any touchscreen device.
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When complete, every turn and straight of the circuit is then analysed by Amazon Nova, producing key on-track metrics including top speed and projected lap time, as well as two viable race strategies to further evaluate the optimal pit timing, tyre recommendations and tactical adjustments for various weather scenarios.
The detailed level of data across the experience offers fans a real insight into the world of F1 team strategists, and creates an authentic strategic dimension to each custom circuit design.
Fans can also share an AI-generated retro racing poster, created with Amazon Nova Canvas, that features their unique racing circuit
After creating and submitting a circuit, fans can enter a sweepstake to win a trip to the 2026 British Grand Prix, providing the opportunity to see first-hand a variety of team strategies across the race weekend.
The draw for the sweepstake will close on 16 July 2025, with the winner being selected at random.
This latest experience builds upon the strategic partnership between Formula 1 and AWS that began in 2018, with the collaboration consistently delivering innovations that elevate the on-track competition and the off-track experience for fans.
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With more than a million data points per second coming off the cars, the cornerstone of the partnership between F1 and AWS is the ability to extract valuable insights from all this data.
The ‘Real-Time Race Track’ experience puts the power of the sport’s comprehensive data and AWS’ advanced analytics and artificial intelligence directly in the hands of fans.
Fans can enter a sweepstake to win a trip to the 2026 British Grand Prix at Silverstone
Jonny Haworth, Director of Commercial Partnerships, Formula 1 said: «Our ongoing partnership with AWS continues to evolve and transform how fans interact with Formula 1. The ‘Real-Time Race Track’ experience exemplifies how we’re using cloud technology and AI to bring fans closer to the sport than ever before.
«As we celebrate our 75th anniversary, we’re giving fans an inside look at the complexities and innovation of race strategy, using the same technology that helps to power our sport.”
Kristin Shaff, Global Director of Strategic Partnerships, AWS added: “When we first began working with Formula 1, they presented us with a unique challenge – how to use telemetry data to further engage fans during live races. That vision has since materialized into 23 data-driven F1 Insights that appear during the broadcast to help fans better understand how teams devise strategies.
“With today’s launch of the ‘Real-Time Race Track experience’, we’re taking this approach to a new level of interactivity. Now anyone can design their own circuit and instantly see how weather conditions, track configurations, pit timing, and tyre selection influence performance.”
For more information on the ‘Real-Time Race Track’ experience, click here.
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